About Decision Point
The Analytics
Think Tank
Delivering Business Impact at Scale
Overview
Today, organizations don’t want data to be in silos rather they want to be able to have an organizational view of the data. We, at Decision Point, help organizations extend end-to-end data and analytics capabilities across the entire enterprise.
We develop Big Data & Analytics solutions for Retail, CPG & Consumer focused industries and work with global fortune 500 clients. With a decade of truly global experience, we have served over 50+ clients across Latin America, North America, Africa, Europe and Asia.
We firmly believe that if companies adopt an effective data strategy, it will bridge the gap between the plethora of data out there and the better decision-making capabilities which will increase the likelihood that they, too, can regain the lost spark of innovation.
Solutions
Demand Forecasting
Our A.I powered Ensemble modelling solution enables organizations to accurately predict demand in the post pandemic world marred with noisy data.
Pricing
Analytics
We provide end-to-end pricing solutions that can drive scientific decision making across different types of pricing scenarios evolved through decade’s experience across diverse geographies.
Promotion Analytics
Our Promotion Analytics capabilities go beyond just ROI estimation to evaluating the impact of promotions across key strategic business priorities.
Retail Segmentation
Post Covid, it is imperative for consumer firms to move away from static segmentation models focused on market execution for performance driven dynamic segmentation.
Marketing Mix Models
MMM needs to reinvent itself to be relevant for decision makers in the post pandemic world by integrating deeply across digital and commercial drivers.
Industries
Consumer Goods
The CPG consumer landscape and sales dynamics is rapidly changing. Companies are implementing Big Data, Artificial Intelligence (AI), machine learning and other advanced technologies to keep pace with shifting industry trends.
Retail
The CPG consumer landscape and sales dynamics is rapidly changing. Companies are implementing Big Data, Artificial Intelligence (AI), machine learning and other advanced technologies to keep pace with shifting industry trends
E-Commerce
E-Commerce firms are the leading lights when it comes to personalization of consumer engagements and the most sophisticated optimization of just-in-time hyper local supply chain models.
Technology
Technology products have a short shelf life and an even shorter attention span to grab from consumers in an hyper-competitive market. Analysing real-time market signals are critical for success for Technology companies.
Financial Services
Financial Services firms are at the fore-front of advanced analytics capabilities given the rich and diverse data they possess about their customers. Their ability to leverage the data to cross-market their services are critical for their profitability.
Healthcare
Healthcare sector across pharma, life-sciences and medical devices companies are truly embracing the potential of AI & Advanced Analytics capabilities to drive superior marketing and effectively serve the consumers.
Clients
Delivering personalized inasights each time
Delivering personalized insights each time
Delivering personalized inasights each time